Press release -
Day 2 of FICCI Frames fast track saw a session with prominent personalities like Nikkhil Advani, Divya Dutta, Sohum Shah, Shreyansh Pandey (TVF) and Siddhart P Malhotra on the magic of online curated content, moderated by Mayank Shekhar.
Vikram Sahay, Joint Secretary, Information and Broadcasting talking about young talents getting the opportunity he stated "We have been producing content which has given a huge opportunity to young stars, talents, who do not find space in the film industry."
The keynote was delivered by Gaurav Banerjee, head, content - Disney+hotstar. In his keynote he spoke about content on television especially with women being part of it. “Indian television has seen women in three phases. The first phase that started in early 2000 had women as the protagonist. You think of Kyun Ki Saas Bhi Kabhi Bahu Thi, you think of Smriti Irani.” He said.
Further talking about the second phase, “The second phase started with diya aur bati hum where the women took control where the show was telling people that there is no ambition, no job that a woman can’t do. But even in phase two the institution of marriage was sacred. Then the third phase questioned that institution that started with Anupama.“ he added.
Banerjee concluded by talking about exploring and tapping his potential more. He said,“Our time to crack this code creating incredible stories that can travel the globe and it's on to all of us to do better, to equip ourselves better and to know this is what our potential is and that's when massive success for all of us must follow ''
While speaking on the panel, Gaurav shared that a good show is a good show whether it is on TV or OTT. “Anupama does get streamed on Disney+Hotstar as well. The difference mainly is that TV is a collective watch while OTT is generally watched solo and hence can have more edgier content.” He said.
On asked how the journey of TVF started, Shreyansh said, “TVF came into existence because unique set of audience who were not getting entertained from the television or let's say the shows which were being run at that time, they wanted something fresh, they wanted something new"
Divya Dutta on being an actor working in OTT ad well films said “As an actor when a role comes to me sometimes it's difficult to say if it's a webseries or its a film, many times you can not differentiate when 'aapko ek chota sa synopsis sunaya jata hai' "
Nikhil Advani talked about the lack of pressure in creating content and the freedom which follows.
He said, “On OTT, the shelf life is longer. The word of mouth stays for a longer time. The pressure to get stars to get the numbers vis-à-vis a story on Manto with writers and actors that you want for the content, this is easy when you have OTT.”
“I came to become Shahrukh Khan”, said Sohum Shah laughing. He talked about the reach of OTT and its rising popularity.
“Films like Tumbbad have reached more audiences because of OTT. As an actor it also gives you an opportunity not to get typecast and work like a chameleon. It is also good, especially for female actors. Talent is flourishing because of OTT.” He added.
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