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Raashii Khanna: PR Plan - February 23



Positioning: One of the most prominent names in the South Indian Entertainment industry, all set to make her mark in Bollywood.


Ahead of Raashii’s debut into Bollywood, we continue our communication pertaining to the actress with media activities and initiations. We bank on Raashii Khanna’s successful career across the Tamil, Telegu as well as Malayalam industries.


PR Activation:


Story Ideas


Quote centred stories

  • Raashii Khanna talks about how different it was to act out a woman of power in Yodha and one stuck in the world of men, fighting through odds in Farzi.

  • Working in an action-packed film, Yodha, how did Raashii train herself?

  • Raashii’s take on the patriarchy and what impact would her character create for young women? (Farzi)

  • Why did Raashii Khanna choose Yodha as her debut project?


Feature stories


  • Upcoming action-packed films with strong and independent female characters. (Raashii Khanna, Deepika Padukone, Nayanthara, Tabu)

  • Actresses from the South Entertainment Industry making their mark in Bollywood. (Raashii Khanna, Nayanthara, Rashmika Mandhana, Samantha Ruth Prabhu, Rakul Preet Singh)

  • Times Raashi Khanna proved to be a fashionista with her classy fashion choices.

  • Raashii Khanna on entering the 10th year of her career in the entertainment industry with Raj and DK's Farzi.


Conceptualized interviews


Exploring the varied IPs of the media portals, we explore interesting Interviews driving contexts about the career graph.


  • TML


Miss Malini

Bollywood Bubble/BBC

Peeping Moon

Pinkvilla

News 18

Zee news

Zoom

Etimes

Firstpost

Desi martini

Abp

Daily Pioneer

Koimoi

Gulf

Bollywood Hungama

TellyChakkar

Free press journal

Republic TV

Elfa World

Hindustan Times

India forums

Filmibeat

First India

Movie talkies

India today


  • Curly tales :

Sunday Brunch with Kamiya- Offering an insight into the actress’s journey from Bollywood to Tollywood and back.

  • Mashable India :

From Ruby Singh in Madras Cafe to Dr. Aliya Choksi in Rudra, Raashii Khanna breaks down her iconic characters.

The Bombay Journey- A candid conversation over acting in different industries, comeback in Bollywood, etc.

  • Hauterrfly :

The male feminist- Given the upcoming characters of the actress, Raashii Khanna sits down with Siddharth Alambiyan for a chat on feminism.


Magazines


Femina Digital

Hello

Cosmopolitan




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