Throughout her 17-year career, Rihanna has established herself as a successful musical artist and a bona fide businesswoman. The nine-time Grammy winner celebrated her greatest hits by performing in the Super Bowl halftime show on 12th Feb calling her set “a celebration of my catalog in the best way we could have put it together”.
After seven years of hiatus, the singer’s comeback was much awaited by fans worldwide. Styled by Jahleel Weaver, Rihanna wore a custom Loewe silk jersey catsuit in a vibrant crimson hue. The one-piece was paired with a sculpted leather corset, and a cotton flight suit layered over unzipped, introducing her pregnant belly as her “special guest”. When her set ended, a rep confirmed the 34-year-old fashion icon’s pregnancy with rapper ASAP Rocky. The couple is parents to a 9-month-old baby boy and is now pregnant with their second child.
Another highlight of Rihanna’s performance was her 3-second makeup touchup. The Fenty Beauty founder was seen accepting a blotting powder from a fan and touching up her makeup as the opening notes of "All of the Lights" filled the arena. This brand placement helped Rihanna promote Fenty Beauty boosting the brand’s Google searches increased 883%, according to Cosmetics Business, garnering up to $5.6 million in earned media in the first 12 hours following the game.
The billionaire launched her makeup line in 2017 “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to make the skin look natural.
Before her much-anticipated halftime performance, Rihanna also unveiled limited-edition Fenty Super Bowl merchandise. The Fenty for Mitchell & Ness capsule collection includes a variety of oversized t-shirts, hoodies, and jackets.
Rihanna hasn't put out a new album in more than six years, but in that time she's managed to balance Fenty, her cosmetic line, and becoming a mother. However, the singer-songwriter has demonstrated that her career as a musician is far from over with her electrifying performance.
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