In their annual year-end report, TAM Media Research has released the top celebrity brand endorsers of the year featuring Akshay Kumar, Vidya Balan, Ranveer Singh, and Amitabh Bachchan amongst others.
Akshay Kumar was the most visible star on television followed by Vidya Balan and Amitabh Bachchan.
Balan is frequently credited as being a pioneer in redefining how women are portrayed in Bollywood.
Connecting with the masses on a personal level thanks to her assertive and outspoken nature, Balan is a desirable choice for brands that offer daily life essentials.
In addition to dominating the entertainment industry, actress Vidya Balan is one of the most sought-after celebrities in terms of brand endorsements serving as the face of up to 14 different companies.
As per the report, the F&B sector along with Personal Care & Hygiene and Household Goods dominated the advertisements making Vidya one of the top endorsers of 2022 because of her brand associations with the latter two.
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